Learn how to properly search for your desired target audience on LinkedIn via Boolean search to maximize success.
(Last Edited November 16th, 2022)
- Go to your LinkedIn Profile
- Start your search with quote marks (") and type the name of the position, company, or keyword that you are targeting
- Enclose the word or phrase in quotation marks and combine keywords with Boolean expressions like AND, NOT, and OR during your search
- If you would like your search to include multiple criteria together use AND (ex. "Sales" AND "Technology")
- If you would like your search to include multiple criteria options use OR (ex. "Sales" OR "Marketing")
- If you would like your search to exclude criteria use NOT (ex. "Marketing" NOT "Print Advertising")
- Press Enter and start your search
- Select "People"
- Click on the "Connections" dropdown and click "2nd Degree"
- Your search must include a minimum of one selection in "Locations"
- If you would like to filter your target by Industry, Company, Language, or other filters, click on "All Filters"
Special Note: If you want to search based on a school, please do not use the built-in school filter. Include the name of the school in your Boolean search with "AND" using the exact wording for the school's LinkedIn page.
- It's important that your search has under 1,000 results (2,500 if you're in a Sales Navigator search) for the sequence to be able to access the full list of results. You may need to make adjustments to your filters. Splitting a large audience up by "Locations" is typically a good strategy.
- Once you have defined your target audience on LinkedIn, copy the URL at the top of the webpage
- Paste the URL under Define Target Audience while building your sequence and hit enter on your keyboard
- Click "Next" to finish building your seqeunce!
Note: If you have any questions regarding "How to Search for your Target Audience on LinkedIn", contact us at email@example.com or file a ticket on the top of this page