How to Search for your Target Audience on LinkedIn

Learn how to properly search for your desired target audience on LinkedIn via Boolean expressions. Use those searches with Kennected software to maximize outreach.

HubSpot Video

(Last Edited April 11th, 2022)

Steps for Performing a Boolean Search

  1. Go to your LinkedIn Profile
  2. Start your search with quote marks (") and type the name of the position, company, or keyword that you are targeting

  3. Enclose the phrase in quotation marks if you want to target a multi-word title and combine keywords with Boolean expressions like AND, NOT, and OR during your search
    1. If you would like to search for prospects with several titles in their profile use the word AND
    2. If you would like to target different prospects in one search use the connector OR
    3. If you would like your search to exclude a title use the connector NOT
  4. Press Enter and start your search
  5. Select "People"
  6. Click on the "Connections" dropdown, click "2nd" then click "Apply"

  7. Filter your search by "Locations" if you want

    Another hack is you can type the name of the location you are targeting in the search field.

  8. If you would like to filter your target by Industry, Companies, Language or Interests, click on "All Filters"

  9. Once you have defined your target audience on LinkedIn, copy the URL at the top of the webpage

  10. Paste the URL under Define Target Audience while building your sequence

  11. Press "Enter" on your keyboard to activate the link and then click "Next"

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